Entrepreneur at the pur state: the book

“Congratulations! You have won the competition!” It was at this moment, thanks to a simple phone call, that I realized that my life would change forever. We had not sold a single bottle of vodka yet and it had just been named the best vodka in the world! What did I do to celebrate the news? I went to wash the floors at the hospital Sainte-Justine, like every night. Even though I had created the best vodka in the world, I didn’t have a penny in my pocket!”.

Recalling his years of hard work, the author takes a critical look at the business world. Drawing on his experience, he suggests ways to promote access to entrepreneurship in Quebec. And, to the delight of our taste buds, the author offers us 15 recipes of cocktails recipes featuring Pur Vodka. Never has a book on business ended so well!


“The journey of Nicolas Duvernois, a true epic, is a beautiful story of entrepreneurship. It’s not just a story of success, it’s also about passion and perseverance, from which we have a lot to gain.”

Vive les idées Folles!Maintenant en librairie

Le nouveau livre de Nicolas Duvernois enfin disponible!